Atari’s 1979 Plans for McDonald’s Revealed in Original Drawings Heading to Auction
- Thursday, November 12, 2026, 2:11
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Previously unpublished design materials from Atari executive Roger Hector envision arcade games, interactive drive-through entertainment, and a new experience for children at McDonald’s restaurants.
CONCORD, N.H. – In 1979, as video games were beginning to transform American entertainment, Atari was exploring an unexpected opportunity: bringing in..
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