Publica by IAS, Index Exchange, and The Trade Desk unveil new research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2.6 for CTV advertising
- Friday, June 16, 2023, 7:01
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Powered by data from Scope3, the research found newly introduced pod bidding feature drives further efficiency and sustainability throughout the CTV advertising supply chain NEW YORK, June 16, 2023 /PRNewswire/ — Publica by IAS, the market-leading Connected TV (CTV) ad-server, in…
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